Pizza Place
Pizza Place is a popular fast-food chain with key locations in Pernik and Blagoevgrad. Customers can choose from a rich menu of pizzas, sandwiches, burgers, combo deals, and many other delicious options.
KEY SOLUTIONS
Visit websiteOnline ordering system
A direct platform providing access to the full menu and online ordering without third-party intermediaries.
Targeted online marketing
Focused campaigns highlighting promotions, combo deals, and limited-time offers.
Careers module
A dedicated section for easy application and attracting new employees to the company.
Challenge
With the expansion of its physical locations, Pizza Place needed an independent delivery channel to generate direct online sales and reduce costs paid to third-party delivery platforms. The task for SFC was to build a user-friendly ordering website and enhance the brand's digital image as a go-to delivery spot for delicious, high-quality food.
Approach
Our strategic focus was centered on creating digital autonomy for the brand, turning the website into a primary channel for direct sales. Through a combination of a fast user journey, bold visual identity, and locally targeted marketing campaigns, we optimized third-party platform costs and drove recurring orders both online and in-store.
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